How and Why Musicians Should Post On Instagram Reels

As a musician, one of the best ways to get your music out there is by using social media. Instagram is one of the most popular social media platforms, and one of the best ways to get your music out there on Instagram is by using Instagram Reels.

Instagram Reels are short, 15-second videos that are set to music. They are perfect for musicians, as they allow you to showcase your music and your personality in a short amount of time. Here’s how and why to post on Instagram Reels as a musician.

Why Post on Instagram Reels?

  1. Reach a wider audience: Instagram Reels allow musicians to showcase their music to a wider audience than they might otherwise be able to reach. By using popular music and hashtags, musicians can reach people who might not have heard their music before.
  2. Connect with fans: Instagram Reels provide a way for musicians to show their personality and creative side, which can help them connect with fans on a deeper level. By sharing behind-the-scenes footage and funny or personal moments, musicians can give fans a glimpse into their lives beyond just their music.
  3. Stay relevant: Instagram Reels are a popular feature on Instagram, and by using them, musicians can stay up-to-date with the latest trends. By staying relevant and active on social media, musicians can increase their visibility and engage with fans on a more consistent basis.

How To Post an Instagram Reel

Here are the steps to post an Instagram Reel:

  1. In the Instagram app, hit the + icon at the top
  2. At the bottom, scroll over to “REEL”
  3. You can record a Reel in the app, hit “Next,” then add elements to the Reel, like text and audio
  4. Alternatively, you can upload a pre-recorded video by hitting the + icon at the bottom left
  5. Add a caption and hashtags
  6. Choose whether or not you want to also share the video with your followers on your feed, then hit “Share”

Top Content Ideas for Musicians on Instagram Reels

  1. Music performances: Showcase your musical talents by posting short clips of your performances on Reels. This can help you attract new fans and engage with your existing audience.
  2. Behind-the-scenes footage: Give your fans a sneak peek into your creative process by posting behind-the-scenes footage of your music-making process, rehearsals, or recording sessions.
  3. Collaborations: Collaborate with other musicians, dancers, or creators on Reels to create unique and engaging content. This can help you reach new audiences and showcase your versatility as a musician.
  4. Personal moments: Share your personal moments with your fans to help them connect with you on a deeper level. This can include anything from your daily routine to your hobbies and interests outside of music.
  5. Trending challenges: Participate in trending challenges on Reels to show off your creativity and sense of humor. This can be a great way to increase your visibility and attract new fans.

Ultimately, the key to creating effective content on Instagram Reels as a musician is to be authentic, creative, and engaging. By experimenting with different types of posts and finding what works best for your brand and audience, you can build a strong following and connect with your fans in meaningful ways.

3 Advantages of Using Instagram Reels Over Stories

  1. Longer lifespan: Instagram Reels have a longer lifespan than Stories. While Stories disappear after 24 hours, Reels can be found and watched for much longer. This means that your content has the potential to reach a wider audience over a longer period of time, increasing its impact and visibility.
  2. Increased discoverability: Instagram Reels have a dedicated section on the Explore page, making them more discoverable than Stories. This means that even people who don’t follow your account can find and engage with your content. By using popular hashtags and engaging with other users’ Reels, you can increase your visibility and gain new followers.
  3. More creative expression: Instagram Reels offer a wider range of creative expression options than Stories. You can add music, text overlays, and a variety of visual effects to make your content stand out. This can be particularly useful for musicians, as it allows you to showcase your music in a more visually engaging way. Overall, while both Instagram Reels and Stories have their benefits, Reels offer a more permanent, discoverable, and creatively expressive way to engage with your audience as a musician.