Email marketing has been demonstrated to be 40 times more successful than combining Facebook and Twitter.
Finally, the solution is straightforward. You own the email list, which gives you the ability to contact your fans directly to connect, stay in touch, and sell music, apparel, and tickets. Email marketing has been demonstrated to be 40 times more successful than combining Facebook and Twitter.
Email allows you to communicate directly with your audience, which isn’t always the case with social media. To reach your full audience on Facebook, you usually have to pay (in the form of a “boosted post”). You’re competing for your followers’ attention on Twitter and Instagram against the hundreds of other accounts they follow and see in their feed.
Your messages are significantly more likely to be seen when sent via email. That’s why it’s critical to prioritize expanding your email list and sending great emails to your fans.
As a result, we’ve put together a guide that covers everything you’ll need to know to get started with your own email marketing campaign.
Make your mailing list using an email marketing platform
You’ll need a way to maintain and keep track of all of your fans’ email addresses before you start collecting them. You’ll also require a method for sending a large number of emails at once.
You’ll need an email marketing platform to accomplish this. There are also plenty of email marketing platforms available, all of which are meant to make collecting and managing email addresses easier. You’ll also be able to send emails to all of your contacts at the same time.
To begin, it’s completelyFREEto try, and the free version allows you to collect or upload an infinite number of contacts! With GetResponse, there’s no reason not to start using this marketing strategy for your music right now. GetResponse is more than simply an email marketing service. SMS marketing, built-in chat functionality, and much more are just a few of the features available.
This is a powerful communication tool that will aid in the development and maintenance of ties with your followers. Their marketing automation, segmentation, and transactional messaging technologies make this ideal for sales beats. Retargeting and Facebook (Instagram) Ads may all be done efficiently from their one-of-a-kind platform. Again, it’s completely free to try. If you aren’t already using an email marketing solution, you should jump on board
How can you make the most of it?
This one will be different for everyone, but the most essential thing is to make sure that anyone who interacts with your music can be encouraged to join your email list.
It’s a matter of presenting them with a variety of freebies that entice them enough to make them wonder, “Why wouldn’t I join up for this?” My first EP, one of the many remixes, mix downloads, videos, project files, and even sample and patch packs for other artists are all available. In exchange for an email address.
Then, after you have the email address from a landing page that you created, it’s a matter of deciding what kinds of emails to send to music fans. You should be respectful while also attempting to develop a relationship that is both engaging and friendly.
Autoresponders are a popular way to do this, but you might start by simply emailing everyone individually and saying hello. You’ll also want to build that relationship over time so that individuals hear from you on a regular basis while also receiving emails about relevant topics.
If they signed up because they like your music, you should let them know when you have new music for them to listen to. You might go even farther and separate your email list by geography so that you can target folks for specific gigs or plan an appropriate tour. You may use it to suggest other artists, offer various forms of assistance, or even engage in one-on-one talks with people.
You’ll be able to effectively monetise things once you’ve built a decent list of people who are somewhat engaged with you or your business. Imagine you have a mailing list of 10,000 people (which isn’t difficult to achieve) and you decide to release a new album.
You send an email to your list about it and nothing else – you might get 100 people to look at it and buy it, but you’ll probably get a lot more – let’s say an engaged list generates 500–1000 sales. That’s plenty to pay for PR, social media boosts, shows, press, blog submissions, channel promotions, and anything else, allowing you to keep producing without having to worry about paying for PR, social media boosts, shows, press, blog submissions, channel promotions, or anything else.
There should be one clear ‘call-to-action’ in each mail.
Your call-to-action could be a button or a hyperlink that directs them to whatever you want them to do. Is it possible to sell albums? Include a button to “purchase the new album.”
Trying to get the word out about your new music video? Include a button that says “Watch the New Video Now.” Avoid using more than one call to action because it can lead to confusion, and any call to action that isn’t focused on attaining your goal will detract from your chances of success.
Newsletters / Emails: How Often Do You Send Them?
Now comes the exciting part: it’s time to start sending out newsletters! But how frequently should you send out emails to your subscribers? The goal is to maintain a high level of consistency. In other words, how frequently do you think you’ll be able to deliver your newsletter on a regular basis? Once a month, perhaps? How about once every two weeks?
The easiest method to gain a feel for the situation is to start with fewer visits, get comfortable, and then increase the frequency. It’s always easier to start producing heaps of fantastic material and then have to cut back than it is to start delivering plenty of wonderful content and then have to scale back.
Sending out a successful newsletter on a regular basis is both an art and a science. You don’t want to keep too much content in your newsletters for too long, since it will become overwhelming to your subscribers and ineffective.
However, you don’t want to email so frequently that you run out of interesting material to share. You’ll need to run it by your own audience to see what works and what doesn’t, and then change it from there.
For the time being, it appears that email is likewise long-term. Although a strong remark, it appears to be quite robust in the face of a shifting social media ecosystem. Social media is temporary.
MySpace came and went, and Facebook has remained too long (our opinion). Twitter experiences ups and downs, as well as the appearance and disappearance of many online networks. Some have vanished as swiftly as they emerged. Throughout all of this, the email has remained constant. The majority of these networks rely on email as well. It stands to reason that it will continue to exist.