Spotify Introduces In Focus: A New Companion for Leveling Up Your Music Career

In Focus

Navigating your career as an artist is a complex journey that requires you and your team to constantly juggle more than ever before. Enter In Focus is like having an artist manager in your pocket, providing you with the tools and guidance you need to achieve your career objectives. Whether you want to level up or get back to basics, just choose what you want to accomplish, and In Focus will get you there quickly.


In Focus is designed to address the most pressing concerns and goals expressed by artists. It is an organized site based on thousands of points of feedback from artists to Spotify into the 21 most important focus areas on artists’ minds in the music industry today.

In Focus allows you to narrow down your career options by starting with one of five career categories: Create, Promote, Connect, Earn, and Learn. Drilling down into each area reveals a wide variety of tools, resources, and tips from the Spotify for Artists team, industry experts, and artists such as Olivia Rodrigo, A$AP Ferg, Phoebe Bridgers, and dozens more.


Do you want to generate new revenue streams? Want to reach new audiences or expand your fan base? Do you want to improve your songwriting or production skills? These are just a few of the nearly two dozen objectives that In Focus is currently designed to assist you in achieving.

As with most tools, the value will be in your ability to use these resources to your advantage.

It is completely free, and you can try it here.